Oak and Reed “Fashion Forward Fitness”

Oak and Reed is a fitness and wellness company built from the ground up – I love building brands and bringing products to life!

I’ve created the company, the brand, packaging, products, marketing, photography and e-commerce website: www.oak-reed.com

A Giant Oak stood near a brook in which grew some slender Reeds. When the wind blew, the great Oak stood proudly upright with its hundred arms uplifted to the sky. But the Reeds bowed low in the wind and sang a sad and mournful song.

“You have reason to complain,” said the Oak. “The slightest breeze that ruffles the surface of the water makes you bow your heads, while I, the mighty Oak, stand upright and firm before the howling tempest.”

“Do not worry about us,” replied the Reeds. “The winds do not harm us. We bend so we do not break. You, in all your pride and strength, have so far resisted their blows. But the end is coming.”

As the Reeds spoke a great hurricane rushed out of the north. The Oak stood proudly and fought against the storm, while the yielding Reeds bowed low. The wind redoubled in fury, and all at once the great tree fell, torn up by the roots, and lay among the pitying Reeds.

Adapted from Aesop’s Fable

Oak and Reed “Fashion Forward Fitness”

“We bend so we do not break.”

Leave a Reply Cancel reply